Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
- ISBN:
- 9781412987707
- Dimensions (cm):
- 23.3 x 18.7 x 2
- Author:
- TOS
- Product Type:
- Paperback / softback
- Publication Date:
- 08.05.2012
- Pagination:
- United States
- Publisher:
- SAGE Publications Inc
- Year Of Publication:
- 2012
- Weight (grams):
- 716
- Star Rating:
- 1
- BIC/Readership Classification:
- Business & management